Long-Tail Keywords: What They Are & How to Find Them

Long-tail keywords are highly specific search terms that drive targeted traffic to your site. Learn how to find and use these keywords in your content.

Jul 06, 2022 Keyword Research 6 min read

Link Building

16 min read

How to Get Backlinks: 11 Strategies

There are many ways to earn backlinks, from utilizing digital PR to providing testimonials. Learn our 11 tried and true strategies.

Kelly Lyons Jun 24, 2022

Marketing Basics

14 min read

What Is an SEO Company? What Do SEO Agencies Do?

This guide is dedicated to holding business owners by the hand, leading them through the ABCs of SEO services, what is included in SEO, how SEO business works, what an SEO company is and what to expect from them, how to hire the best one, and what it might cost and why.

Kate Churkina Jun 21, 2022

SEO Split Testing

3 min read

SEO Split Test Result: Adding Local Intent Keywords to Headings

We decided to run a test with SEO split testing software and see what effect local intent keywords added to headings have on organic clicks. Read the short case study to find out.

Brian Moseley Jun 20, 2022

Original Research

8 min read

So You Want to Be a Forbes 30 Under 30 Winner? Here’s What We

What does it take to win the Forbes 30 Under 30? Dive into our original research exploring skills, experiences, and tips for up-and-comers.

Semrush Team Jun 19, 2022

SEO Split Testing

4 min read

SEO Split Test Result: The Importance of Writing Effective Meta

Optimizing meta descriptions is something that just about every SEO has devoted time and attention to at some point in their career. Learn more about how a small change can lead to a big result.

Koen Leemans Jun 15, 2022

Editor's Choice

What are Backlinks & How to Build Your Backlink Profile

Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site.

SEO Split Testing

3 min read

The Ultimate List of the 53 Best SEO Tools (Free & Paid)

Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.

SEO Split Testing

3 min read

Link Building for SEO: The Beginner’s Guide

Link building remains an essential part of any successful SEO strategy, but it’s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of quick-win approaches.

SEO Split Testing

3 min read

How to Do a Competitor Analysis (Including Template)

Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.

SEO Split Testing

3 min read

SEO

SEO Split Testing

3 min read

How to Get Rich Snippets (Beginner’s Guide)

Rich snippets can help boost your organic CTR. Here’s how to rank for them.

Brian Moseley Jun 20, 2022

Original Research

8 min read

12 Essential SEO Tips for Beginners to Boost Traffic

Try these 12 essential SEO tips to improve your rankings and organic traffic.

Semrush Team Jun 19, 2022

SEO Split Testing

4 min read

Why Google’s 10 Blue Links Will Have to Go (Eventually)

What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.

Koen Leemans Jun 15, 2022

SEO Split Testing

3 min read

Picking Apart the December 2021 Product Review Update Page by Page

What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.

Brian Moseley Jun 20, 2022

Original Research

8 min read

SEO Clinic Episode III: How to Analyze Your Place in the Online

We invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.

Semrush Team Jun 19, 2022

SEO Split Testing

4 min read

SEO Clinic Episode II: Hands-on Landing Page Optimization Tips

Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.

Koen Leemans Jun 15, 2022

Marketing

SEO Split Testing

3 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Brian Moseley Jun 20, 2022

Original Research

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.

Semrush Team Jun 19, 2022

SEO Split Testing

4 min read

5 SEM Hacks to Improve Your Ad Campaigns

Try these tried-and-true tips and tricks for better SEM campaigns.

Koen Leemans Jun 15, 2022

SEO Split Testing

3 min read

How to Get Started with Email Marketing in 6 Easy Steps

Learn how to get your email campaigns up and running with Semrush.

Brian Moseley Jun 20, 2022

Original Research

8 min read

CPA Marketing: How It Works & How to Build an Effective Strategy

We explore how CPA works, its many benefits, and how to build your own CPA strategy.

Semrush Team Jun 19, 2022

SEO Split Testing

4 min read

A Quick Start Guide to Effective Marketing Campaigns

Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.

Koen Leemans Jun 15, 2022

Content

SEO Split Testing

3 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Brian Moseley Jun 20, 2022

SEO Split Testing

3 min read

How to Get Started with Email Marketing in 6 Easy Steps

Learn how to get your email campaigns up and running with Semrush.

Brian Moseley Jun 20, 2022

Original Research

8 min read

Not Just Another Digital Marketing Trends 2022 Post

Semrush Team Jun 19, 2022

SEO Split Testing

4 min read

5 SEM Hacks to Improve Your Ad Campaigns

Try these tried-and-true tips and tricks for better SEM campaigns.

Koen Leemans Jun 15, 2022

SEO Split Testing

3 min read

How to Get Started with Email Marketing in 6 Easy Steps

Learn how to get your email campaigns up and running with Semrush.

Brian Moseley Jun 20, 2022

SEO Split Testing

4 min read

A Quick Start Guide to Effective Marketing Campaigns

Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.

Koen Leemans Jun 15, 2022

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